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Overview
Fyndiq is a Swedish online marketplace focused on bargains and value, popular with deal-seeking shoppers in Sweden and increasingly in Finland, Denmark and Norway. It is part of CDON Group, together with the Nordic marketplace CDON. For a brand that wants to sell value-priced products, outlet stock or toys in the Nordics, Fyndiq is a complementary channel to CDON.
Who is behind Fyndiq
Fyndiq has run as a marketplace since 2010. In 2023 it was acquired by CDON AB, which is listed in Stockholm, and the two now form CDON Group. In 2025 the Fyndiq segment's gross merchandise value grew 7% to SEK 536 million, while the whole group reached SEK 1.93 billion and about 2.87 million active customers. Fyndiq has grown especially fast in the Nordic markets outside Sweden, and toys are one of its strongest categories. See also our CDON page.
What the shopper sees
Fyndiq is built around low prices and good deals across many categories, from toys and home to electronics, beauty and fashion accessories. Shoppers come to Fyndiq to find bargains rather than specific brands.
How selling on Fyndiq works
- Merchant platform. Merchants list products and manage orders through Fyndiq's merchant tools or integrations shared with CDON.
- Nordic markets. Products can be offered in Sweden, Finland, Denmark and Norway, with prices in local currency.
- Fees. Fyndiq earns commission and other fees from merchants. Its take rate is higher than CDON's, reflecting its marketing and value focus.
- The merchant ships orders to customers, so delivery times and costs to the Nordics matter.
- Norway is outside the EU, which affects customs and VAT for Norwegian orders.
Why Fyndiq matters for brands
Fyndiq reaches a different, price-focused Nordic audience than CDON, which makes it useful for value ranges, end-of-line stock and products where price is the main decision factor.
How eBrands looks at Fyndiq
eBrands is headquartered in Helsinki, sells on CDON and follows the Nordic marketplaces closely. If you want to see whether Fyndiq fits your Nordic plans, we are happy to talk it through.
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