Overview
Lookfantastic is one of the world's largest online beauty retailers, selling skincare, haircare, make-up and fragrance from leading and emerging brands to customers in the UK, Europe, the US, Australia and many other countries. It is part of THG Beauty, together with Cult Beauty and Dermstore, and is also known for its beauty box. For a beauty brand, Lookfantastic offers international reach through one retail partner.
Who is behind Lookfantastic
Lookfantastic belongs to THG, the Manchester-based e-commerce group listed in London. THG had revenue of GBP 1.71 billion in 2025. THG Beauty offers a route to market for more than 1,000 third-party brands, returned to growth in the second half of 2025, and recorded more than 80 new brand launches during the year. See also our Cult Beauty and Dermstore pages.
What the shopper sees
Lookfantastic offers a very wide range of beauty products with frequent promotions, international country sites and the Lookfantastic Beauty Box subscription, which introduces shoppers to new brands and products.
How brands can work with Lookfantastic
Lookfantastic works with brands as a retailer, buying products and selling them online, with THG's technology and logistics behind it. Through THG Beauty, brands can also access beauty boxes and digital marketing. A brand approaching Lookfantastic should be ready with:
- A beauty brand with demand in Lookfantastic's markets.
- Cosmetics compliance for the UK, EU, US and other markets where products will be sold.
- Marketing and promotional support, since Lookfantastic sells through campaigns and offers.
- Reliable supply to THG's warehouses.
Why Lookfantastic matters for brands
Lookfantastic lets a beauty brand reach shoppers in many countries through one partner, with THG's international logistics and marketing behind it.
How eBrands looks at Lookfantastic
eBrands works with brands on marketplaces and retail channels across Europe and North America, and beauty is one of our core categories. If you want to see how Lookfantastic could sit alongside the channels you already use, we are happy to talk it through.
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