Overview
MediaWorld is Italy's leading consumer electronics retailer and the Italian brand of the MediaMarktSaturn group. It has around 150 stores across Italy, a large online shop at mediaworld.it and, since 2024, a marketplace where selected professional sellers offer products next to MediaWorld's own range. For an electronics, appliance or tech accessory brand, MediaWorld is one of the most important channels in Italy.
Who is behind MediaWorld
MediaWorld opened its first store in Italy in 1991 and celebrated 35 years in 2026. It is headquartered in Verano Brianza, near Milan, and has more than 5,000 employees. It belongs to the MediaMarktSaturn group, owned by Ceconomy, which JD.com is taking over. MediaWorld's loyalty programme, MediaWorld Club, has more than 5 million members. The company plans around 50 new stores in five years to pass 200 stores in Italy, and a EUR 200 million investment plan covering smart stores, AI, the marketplace and services. See also our MediaMarkt / Saturn page.
The MediaWorld marketplace
MediaWorld launched its marketplace in 2024, starting with electronics and home appliances. Products from partner sellers appear next to MediaWorld's own range, and shoppers can filter by seller. Sellers are selected to ensure reliability, service levels and compliance with MediaWorld's code of ethics. MediaWorld plans to open the marketplace to more sellers and categories and is building a retail media offer for brands.
How selling on MediaWorld works
- Selected professional sellers with detailed technical product data, strong EAN coverage, reliable stock and competitive prices.
- Fast onboarding. MediaWorld says sellers can go from registration to go-live in less than two weeks once the required steps are complete.
- Italian content and delivery to Italian customers.
- EU compliance for electronics, such as CE marking, energy labels and WEEE.
- Integration through MediaWorld's seller tools or multichannel platforms such as Lengow.
Why MediaWorld matters for brands
MediaWorld is the leading electronics retailer in Italy, with a national store network and a growing marketplace that is still relatively young.
How eBrands looks at MediaWorld
eBrands works with brands on marketplaces across Europe and North America. If you want to see how MediaWorld could sit alongside the channels you already use in Italy, we are happy to talk it through.
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