Overview
Mighty Ape is one of New Zealand's best-known online retailers, selling games, toys, electronics, books, home goods and much more to customers in New Zealand and Australia. Since being acquired by the Australian online retailer Kogan.com, it has also launched the Mighty Ape Marketplace, where third-party sellers can offer products to New Zealand shoppers. For a brand that wants to reach New Zealand online, Mighty Ape is one of the most important channels.
Who is behind Mighty Ape
Mighty Ape grew from a New Zealand online store into one of the country's leading general online retailers. It is now part of Kogan.com, which is listed on the Australian Securities Exchange. In the year to 30.06.2025, the Kogan.com group grew gross sales by 15.1% to AUD 930.9 million and grew group active customers by 35% to 3.5 million. In the same year, Kogan wrote down the value of Mighty Ape by AUD 46.3 million, which led to a group net loss, as Mighty Ape faced a tougher trading environment in New Zealand. Kogan has continued to invest in Mighty Ape, including its marketplace. See also our Kogan.com page.
The Mighty Ape Marketplace
Kogan launched the Mighty Ape Marketplace to bring the success of the Kogan Marketplace to New Zealand. The marketplace attracts both existing Kogan sellers, who can extend their reach across the Tasman Sea, and new local sellers in New Zealand. Kogan Marketplace in Australia grew revenue by 34% to AUD 29.4 million in 2024/25, which shows the potential Kogan sees in the model.
What the shopper sees
Mighty Ape is known among New Zealand shoppers for its wide range, especially in gaming, toys, collectibles and tech, competitive prices, and fast local delivery. Many New Zealanders use it as an alternative to buying from overseas websites.
How brands can work with Mighty Ape
- As a supplier to Mighty Ape, which buys and sells products directly.
- As a marketplace seller, offering products to Mighty Ape's customers and fulfilling orders.
A brand considering Mighty Ape should be ready with:
- Delivery to New Zealand, ideally from local stock, since shoppers expect fast delivery.
- New Zealand product compliance, for example for electrical products and toys.
- Competitive pricing in a price-sensitive market.
- Good product content for online shoppers.
Why Mighty Ape matters for brands
New Zealand is a small but valuable market, and Mighty Ape is one of the few large local online retailers. Together with Kogan.com in Australia, it gives brands a route into both countries through one group.
How eBrands looks at Mighty Ape
eBrands works with brands on marketplaces and retail channels across Europe, North America and beyond. If you are thinking about New Zealand and Australia and want to see whether Mighty Ape fits your plans, we are happy to talk it through.
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