Overview
NuORDER is a B2B wholesale platform that helps brands sell to retailers digitally. Brands use it to create virtual showrooms, digital catalogues and linesheets, take wholesale orders and manage their retail accounts, while retailers use it to browse collections and place orders. Since its acquisition by Lightspeed, it has been called Lightspeed NuORDER. For brands with large wholesale businesses, from specialty retailers to department stores, NuORDER is one of the leading wholesale tools.
Who is behind NuORDER
NuORDER was founded in Los Angeles and acquired in 2021 by Lightspeed Commerce, a Montreal-based commerce software company listed in Toronto and New York that provides point-of-sale and e-commerce systems to retailers and restaurants. In April 2025 Lightspeed relaunched its wholesale network as Lightspeed NuORDER, which brings together more than 4,000 brands with more than 100,000 retailers.
What NuORDER offers
- Virtual showrooms and digital catalogues that bring collections to life for buyers.
- Digital linesheets and order taking, including at trade shows and in appointments.
- Order management and integration with brands' ERP and inventory systems.
- Reporting and analytics on sales performance and trends.
- Collaboration tools for communication between brands and retailers during the buying process.
- Replenishment. Retailers using Lightspeed's point-of-sale system can reorder from their brands directly within the Lightspeed ecosystem, which can lead to faster, higher-volume reorders.
New brand partner types
In 2025 Lightspeed added two new brand partner types, Connect and Catalog, so that Lightspeed retailers can invite their brands onto Lightspeed NuORDER. For brands, this means more consistent product data and a way to grow wholesale through retailers that already use Lightspeed.
What it costs
NuORDER is sold as a subscription, with pricing based on company size, order volume and the modules a brand needs. Brands get access to the Lightspeed NuORDER network through their NuORDER subscription. Pricing is available on request.
What a brand needs
- An established wholesale business or the ambition to build one, with seasonal collections or replenishment ranges.
- Strong product data and imagery for digital catalogues.
- ERP or inventory integration to keep stock and orders in sync.
- A sales team or reps who can use the tools with retail buyers.
Why NuORDER matters for brands
NuORDER digitises the wholesale process, which reduces manual order entry and errors, and its connection to Lightspeed's retailer base gives brands a direct route to tens of thousands of independent stores.
How eBrands looks at NuORDER
eBrands works with brands on marketplaces and retail channels across Europe and North America, including wholesale. If you want to see whether a platform like NuORDER fits your wholesale plans, we are happy to talk it through. See also our JOOR page.
Useful links
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.