Overview
refurbed is one of Europe's leading online marketplaces for professionally refurbished electronics, home appliances and sports products. Based in Vienna, it sells refurbished smartphones, laptops, tablets, household appliances, e-bikes and more from vetted refurbishment partners, with a minimum 12-month warranty. For an electronics or appliance brand, refurbed is a trusted channel for returned, refurbished or second-life products in many European countries.
Who is behind refurbed
refurbed was founded in Vienna in February 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl. It reached profitability in March 2025 across all its markets, grew about 40% in 2025, and in October 2025 raised EUR 50 million in its largest funding round, led by Alex Zubillaga and Orilla Asset Management. In 2026 its gross merchandise volume since launch passed EUR 3 billion, less than a year after passing EUR 2 billion. Germany is its largest market, with more than EUR 1 billion in sales since launch.
Fast European expansion
After its 2025 funding, refurbed launched in 13 more countries, including the UK, France, Spain, Poland, Switzerland, Slovakia and the Baltic states, and is now active in 24 European markets, reaching about 486 million consumers. Before that it already operated in Germany, Austria, Italy, Sweden, Ireland, the Netherlands, Denmark, Belgium, Finland, Portugal and the Czech Republic.
Products and brand partners
Besides electronics, refurbed sells household appliances, e-bikes and winter sports products, with around 30,000 products. It partners with global brands such as Dyson, AEG and Kärcher, which use refurbed to sell their own refurbished products.
How selling on refurbed works
- Professional refurbishers and brands. refurbed works with vetted partners, and products must be professionally refurbished.
- Warranty. Products must come with at least a 12-month warranty.
- Commission. refurbed earns a commission on sales, which industry sources report at around 10%.
- Many markets. Partners can reach buyers across refurbed's European markets.
- Quality standards for grading, delivery and returns.
Why refurbed matters for brands
Refurbished products are becoming mainstream in Europe. refurbed gives brands a profitable way to sell returns and refurbished stock, protect their brand and support circular-economy goals.
How eBrands looks at refurbed
eBrands works with brands on marketplaces across Europe and North America. If you want to see whether a refurbished channel like refurbed fits your plans, we are happy to talk it through. See also our Back Market page.
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