Overview
Webhallen is a Swedish retailer of gaming, computers, consumer electronics and tech accessories, with stores in Sweden and a large online shop. It is known for its strong community of gamers and tech enthusiasts. Webhallen is part of Komplett Group, together with Komplett and NetOnNet. For a gaming, tech or electronics brand, Webhallen is a specialist channel in Sweden.
Who is behind Webhallen
Webhallen is owned by Komplett Group, headquartered in Sandefjord, Norway, and listed on the Oslo Stock Exchange. Komplett Group is a leading online-first electronics and IT retailer in Norway, Sweden and Denmark. It acquired the Swedish electronics retailer NetOnNet in 2022, which brought Webhallen into the group. In 2025 Komplett Group's quarterly revenue was around NOK 3.4 to 3.8 billion, and Ros-Marie Grusén became CEO in August 2025. See our Komplett and NetOnNet pages for more about the group.
What the shopper sees
Webhallen focuses on gaming and tech: consoles and games, PC components, gaming accessories, computers and consumer electronics, along with collectibles and merchandise. It is known for engaging its community through events, launches and content, and for its stores where gamers can see and try products.
How brands can work with Webhallen
Webhallen works with brands as a retailer, buying products for its stores and online shop, often through the Komplett Group's buying organisation. A brand approaching Webhallen should be ready with:
- Gaming, tech or electronics products with clear appeal to enthusiasts.
- Swedish product content and packaging.
- EU compliance, such as CE marking, WEEE and battery rules.
- Launch and marketing support, since Webhallen's audience follows new releases closely.
- Reliable supply for launches and peak seasons such as Black Week and Christmas.
Why Webhallen matters for brands
Webhallen reaches a highly engaged Swedish gaming and tech community, which makes it a strong channel for launches and enthusiast products.
How eBrands looks at Webhallen
eBrands is headquartered in Helsinki and works with brands on marketplaces and retail channels across Europe and North America. If you want to see how Webhallen could sit alongside the channels you already use in the Nordics, we are happy to talk it through.
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