Overview
zooplus is Europe's leading online retailer of pet supplies, selling pet food, treats, litter, accessories and care products for dogs, cats, small animals, birds and fish in around 30 European countries. It also runs the value-focused shop Bitiba. For a pet brand, zooplus is one of the most important online channels in Europe.
Who is behind zooplus
zooplus was founded in Munich in 1999. It was listed on the stock exchange until 2021, when it was taken private by the investment firms Hellman & Friedman and EQT. zooplus had revenue of about EUR 2.7 billion in 2023, and Lionel Desclée became CEO in September 2025. It sells both leading pet brands and its own brands, such as Concept for Life and Wolf of Wilderness. See also our Bitiba page.
What the shopper sees
zooplus offers a very wide range of pet products, with home delivery across Europe, regular savings for repeat purchases, a loyalty programme and pet-care advice. Many customers buy heavy products such as food and litter online, which makes zooplus a habitual shopping destination for pet owners.
How brands can work with zooplus
zooplus works with brands as an online retailer, buying products from brands and suppliers and selling them through its country shops. A brand approaching zooplus should be ready with:
- Pet products with clear demand, especially food, treats and care products suited to repeat purchase.
- EU pet food and product compliance, including correct labelling for each country.
- Product content in many languages for zooplus's country shops.
- Competitive pricing, since pet owners compare prices online.
- Reliable supply into zooplus's European logistics network.
Why zooplus matters for brands
zooplus gives pet brands access to millions of pet owners across Europe through one partner, with a strong position in the categories pet owners buy most often.
How eBrands looks at zooplus
eBrands works with brands on marketplaces and retail channels across Europe and North America. If you have a pet brand and want to see how zooplus could sit alongside the channels you already use, we are happy to talk it through. See also our Fressnapf / Maxi Zoo page.
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