It depends on category and target customer, but a typical priority order for mainstream consumer goods is: Amazon DE, FR, IT, ES, UK first; Bol for Netherlands/Belgium next; Allegro for Poland and Eastern Europe; Kaufland and Cdiscount based on category fit; specialist marketplaces (Shop Apotheke, Decathlon, Zalando) where the category match is strong. Trying to launch on all of them at once is a common mistake. We typically sequence over 12-18 months.
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