Who is responsible when an agent gets it wrong?

A named person. Every agent we run has an owner, usually the channel lead or account manager for that brand, and that person answers for what it produces. Agents work inside limits a person sets, such as spend ceilings, price floors and the brand's approved claims, and anything a customer sees is reviewed before it goes out. If something slips through, we fix it, tell you, and change the rule or the limit so it doesn't happen again.

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