eBrands targets 14 to 28 days from signed agreement to first live sales for new brandpartners. This is the platform onboarding timeline — covering product data ingestion, contentcreation, compliance setup, logistics integration, and channel activation. Timeline variesbased on product complexity, number of SKUs, and the number of markets being launchedsimultaneously.
In addition to the onboarding period, brands should factor in the time needed to manufacturegoods (if not already in stock) and the shipping lead time to eBrands’ fulfillment network —typically via sea freight (4–6 weeks) or air freight (1–2 weeks). Shipping can be arranged bythe brand partner or managed by eBrands directly from the factory or warehouse. eBrandsworks with partners during onboarding to align production and shipping schedules so thatchannel activation happens as soon as inventory arrives.
Typical onboarding phases:
• Pre-onboarding: Manufacturing (if needed) and shipping inventory to eBrands’fulfillment network via sea or air freight — either arranged by the brand partner ormanaged by eBrands directly from the factory or warehouse.
• Week 1: Discovery, product data transfer, compliance review, logistics setup.
• Week 2: Listing creation, content optimisation, channel activation.
• Week 3–4: Advertising launch, performance tuning, full reporting enabled via ApolloeBrands runs onboarding in parallel with shipping wherever possible, so the 14–28 dayplatform setup overlaps with transit time rather than adding to it.
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