The Brand Partner Platform (BPP) is eBrands’ third-party partnership model for externalbrand owners. Brand partners retain full ownership of their brand, intellectual property, andinventory. eBrands operates all commerce channels on their behalf — Amazon, D2Cwebshops, TikTok Shop, other global marketplaces, and retail — acting as Merchant ofRecord and Importer of Record across 60+ markets globally and 100+ sales channels.
The operational flow:
• The brand partner ships inventory — or eBrands manages the shipment directly fromthe factory or warehouse — to eBrands’ fulfillment network.
• eBrands creates and optimizes product listings, manages pricing, handles fulfillmentand customer service, and ensures regulatory compliance across all active markets.On marketplace and social commerce channels, eBrands also manages advertising;on D2C, eBrands provides MoR/IoR and store operations while brand marketingtypically remains with the partner.
• Revenue is tracked and reported transparently through eBrands’ Apollo dataplatform; partners receive detailed monthly performance statements within 30 days ofmonth-end.
• Economics are performance-aligned: partners pay a monthly base retainer plus a 6–10% performance commission on total order value (the product price and shippingcost the consumer pays), depending on service scope (MoR-only at the lower end;full MoR + Importer of Record at the higher end). Operational costs are passedthrough at cost with zero markup.
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