The Brand Partner Platform (BPP) is eBrands' partnership model for brand owners. You keep your brand, IP and pricing. eBrands runs your commerce channels (Amazon, D2C, TikTok Shop, other marketplaces and retail) as Merchant of Record and Importer of Record across 60+ markets and 200+ channels.
How it runs:
• Stock goes to eBrands' fulfilment network, shipped by you or by eBrands from your factory or warehouse. Stock already in market stays yours until it sells; when goods ship in, eBrands imports them and buys the stock.
• eBrands builds and runs listings, pricing, fulfilment, customer service and compliance in every market. On marketplaces and social commerce eBrands also runs advertising; on D2C, brand marketing usually stays with you.
• Every sale is reported in Apollo, and you get a monthly statement within 30 days of month-end.
• You pay a fee for each market or channel you sell in, plus a 5–10% commission on net sales (MoR-only at the lower end, full MoR + IoR at the higher end). Third-party costs are passed through at cost with no markup.
Ready to go global?
Let us show you how eBrands can take your brand to every market that matters.