In the Brand Partner Platform (3P model), the brand partner retains full ownership of theirinventory. eBrands manages warehousing, fulfillment, and logistics through its fulfillmentnetwork, but the inventory remains on the partner’s balance sheet. This capital-light structureis a core feature of the 3P model: eBrands scales its partner operations without tying upworking capital in partner inventory, and brand partners maintain full control over their stock.
All operational costs for warehousing, fulfillment, and logistics are passed through to thepartner at cost with zero markup. This transparency ensures the brand always knows exactlywhat its inventory operations cost.
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