Who owns customer data and relationships in the partnership?

eBrands manages all customer interactions in the brand’s name, preserving the relationshipbetween the brand and its end customers. On marketplace channels like Amazon, customerdata is governed by the marketplace’s own policies and shared with the seller of record(eBrands as MoR). On D2C channels operated by eBrands, all customer data and insightsare shared with the brand partner through Apollo dashboards.

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Brand partners have full visibility into their sales performance, customer behavior data, andmarketing analytics across all active channels. eBrands is GDPR-compliant and followstransparent data practices in all markets.