No. With eBrands, brand partners retain 100% ownership of their brand, intellectual property, pricing decisions, and inventory. The inventory remains on the partner's balance sheet — eBrands operates warehousing and fulfillment without taking title. This is a key structural difference from distributors (who buy inventory and resell it) and Amazon aggregators (who acquire the brand outright). A MoR sells on the brand's behalf as a legal entity; the brand stays fully in the partner's hands.
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