In casual use the terms are interchangeable. Strictly, the Merchant of Record (MoR) is the entity on the customer's payment receipt and is accountable to card networks. The Seller of Record (SoR) is the legal seller of the goods, responsible for tax remittance and product liability. In a properly-structured MoR partnership, the same entity is both — eBrands acts as MoR and SoR for brands across 60+ markets.
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