Does eBrands act as Importer of Record (IoR) too?

Yes. eBrands acts as both Merchant of Record (MoR) and Importer of Record (IoR). As IoR, eBrands handles customs documentation, duty payment, HS code classification, EORI number management, and trade compliance for goods entering each market. This means brand partners ship inventory once — to eBrands' fulfillment network — and eBrands takes care of customs clearance and importing into every active market.

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